THE ONLINE SPOON SHOP IS NOW OPEN

There are three main questions that we’re frequently asked at the food markets and pop up events we’ve been at since Spoon was founded.

 Q1. Does your granola contain sugar? 

A: We use the natural sweetener maple syrup, which not only tastes rich and gorgeous but also has a lower glycemic load than sugar, agave syrup, treacle and honey. This means that it raises your blood sugar levels less compared to other refined sugars you’ll find in most cereal products on the supermarket shelves.

Q2. Are your cereals and granolas gluten free?

A: All of our products so far are made from grains that either contain glutens or are not gluten-free varieties (eg the jumbo oats we use for our granolas). The reason for this is that we are focussed on making the best tasting product possible and so far we have not found a great tasting gluten-free solution - but we are not letting that stop us. We will be spending a lot more time experimenting and doing taste-tests to create a gluten free granola that doesn’t make you feel like you’re eating cardboard. Watch this space.

Q3. Where can we buy more from you in the future?

A:  We’re very excited to be able to tell you that we’re now selling selected pre-mixed packs of our granola and muesli bases online! 

How we got there

Starting up a business means pulling as many favours as you can squeeze out of people as possible. Luckily we know some pretty talented (and generous) people who have gone out  of their way to help us. Our website has gone from strength to strength with the help of three people, who we’d like to thank.

Firstly, my friend Harry Trussel, who took our brand design and concept and gave us the leg up we needed in developing our inaugural website. It was done within a matter of days with no fuss whatsoever and went down a storm.

Help in getting our online shop off the ground is thanks to web developer Steve Jones. He taught us that it wouldn’t be as simple as shoving a few pretty product photos on your website. What we (very naively) thought would be a two week job has taken a good two months. There was plenty of things to get done to get the upgraded site online, such as sending our cereal off to the labs for nutrition testing, sorting out the payment gateway and tweaking the whole website design and navigation. This was on top of attending pop-up events and dealing with other general Spoon admin.  Steve’s efficiency, knowledge and also patience with a pair of amateur techies has been amazing.

Finally, food photographer/foodie/bacon lover Hugh Johnson, and his assistant and chef Dave Gatenby have been responsible for all the product images on our site. They are both a pleasure to work with.

After lots of hard work from all involved, if you’d like to try a pack (excuse the plug) you can visit our shop by clicking here. And we’ll make sure there’s one in the post to you ASAP.

We’d love your feedback too: spoon@spooncereals.co.uk

Annie x